Mobile w USA 2011 vs pozycjonowanie stron



Wrzucam krótki przedruk z seomoz – ciekawe statystyki dotyczące rynku mobile w stanach zjednoczonych plus kilka przemyśleń randfish-a na temat strategii SEO dla mobile.

Całość artykułu znajdziecie tutaj. Najciekawsze fragmenty poniżej:

Najważniejsze uwagi randfisha na temat trendów w SEO dla telefonów komórkowych (sorry za brak tłumaczenia) – zwracam uwagę na kwestie podejścia do oddzielnej wersji dla mobile:

  • A lot more queries – mobile search is growing faster than traditional search and that bodes well for search marketers.
  • A single set of SERPs – I searched for a good 20 minutes on my laptop and Android phone without finding a query where the web results are in a different order (both are location-aware to „Seattle, WA”)
  • A chance to make your mobile-focus known – Yelp does a great job with their overlay on mobile devices encouraging searchers to download their app (though some have complained it gets annoying having to say „no” every time if you don’t want it).
  • Little need for a separate mobile site – Mobile copies of websites seem to me to be more likely to cause duplicate content issues, technical challenges, waste engineering resources and draw away attention from real mobile opportunities than to earn slightly higher rankings in mobile searches. Until/unless things change dramatically, I can’t, in good conscience, recommend this practice (unless your regular site is absolutely unusable on a mobile device).
  • Definite need for a separate mobile ad strategy – Unlike SEO, the paid search results can and do differ dramatically on mobile devices. CPC is generally lower, as are conversion rates, though the latter may be on an upward trend (especially if I’m right about device convergence)
  • Apps are still beloved – I don’t know if the long term future of mobile will continue to focus on apps, but for now, it’s a huge part of what differentiates the device. It’s certainly a great way to „contain” users in your brand and provide a more tailored experience, and for those who can make it work effectively, the effect can be great.
  • Geography matters – mobile and traditional search are both getting more and more biased by geography. My opinion is that Google currently sucks at this (I have yet to find a search I like better with location-biasing than without, maps/places not withstanding), but they certainly won’t be giving up. As a result, if you can tailor your content and your marketing to effectively serve and be seen as local, you can seriously benefit.


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